We are more than proud to join forces with the biggest sports brand in the world on this project. Since the start almost two years ago we have worked hard with nike on the customer experience to be able to present something rare and unique for the very first time in such a collab. With equality as the core value for this Campaign we hope to merge important values and innovative product design packed in a brand-new way.
The entire nike project is created to ensure that equality is applied to the floorball world. We have worked extremely hard as a brand to be able to follow such values in our business. The result of all the hard work are these golden equality items packed in our most exclusive box ever. When using the equality edition you are an ambassador that will contribute to a more equal world of sports between women and men. A part of the earnings from this campaign will be reinvested from zonefloorball to sign more female athletes to ensure that equality is implemented in our sponsor strategy from 20/21 and forward.
The nike commercials that inspired us to go towards their ongoing equality campaign. The zonefloorball x nike commercials will be released soon.
Nike wanted something extra, and so did we. We decided that gold was the way to go for equality.
This box is produced in only 500 limited pieces and you are one of the few lucky owners worldwide. Be proud. Such a collaboration might never happen again. Air sl 27 with a nike swoosh could be a rarity for the future so choose your fights carefully. All items are designed in black, white and gold to connect to the ongoing worldwide nike campaign spelled equality.
Unique id number
All sticks are numbered to ensure that only 500 pieces are produced. This is the first time we number our sticks and we hope this will enhance the customer experience for this stick. All items in this box are
Produced in 500 limited pieces, so wear and tear carefully.
Buy now or cry later
The zonefloorball x nike product box contains one supreme air superlight f27 “equality edition”. Superlight is a well balanced and light shaft technology and our most sold stick type ever. The supreme blade which is mounted on the stick features pp plastic and a golden nike “swoosh” print. Included is also one additional zuper blade (pp) with a nike “swoosh” print, one “just do it” keyring, two additional campaign end cap plates and one equality campaign booklet with all necessary information.
Everything packed in an exclusive customized box to be viewed below.
ZONEFLOORBALL x NIKE SUPREME AIR SL 27 EQUALITY EDT
Only two players worldwide have been chosen by zonefloorball and nike to portrait the campaign. Both are true leaders and equality ambassadors in this sport. Read about the two players below.
Tobias does not require any presentation. He is one of the best defenders in the world with a wide range of Experience from the world championships to the ssl. Tobias will participate in the fight for equality in ssl with #77 as a unique number on his air sl 27 together with a customized nike zuper blade. @tobgustafsson
Sara Steen is a true leader and a perfect match for the nike campaign. With a long-term experience from ssl and the swedish national team she is one of the best players on the planet. Sara will encourage the equality values in her various team roles and use the limited number #27 on her air sl 27 with customized nike supreme blade attached. @SARASTEEN
What better way of exploring the nike edition than watching all items presented in a new spectacular way? Below you find the first marketing content of the campaign for a full-scale view of all the golden articles included in this customized box.
THE NIKE EDITION CAN BE PURCHASED AT OUR OWN WEBSITE, AT STADIUM OR AT INTERSPORT. WE HAVE CHOSEN 10 STORES IN SWEDEN AND FINLAND FOR THE CAMPAIGN AND THEY CAN BE FOUND BELOW. ALL STORES WILL RECEIVE LIMITED NUMBER OF BOXES SO FIND YOUR STORE OR ORDER ONLINE TO HAVE THE NIKE EDITION BEFORE ANYONE ELSE
A UNIQUE PROJECT NEEDS A UNIQUE WAY OF DELIVERY. KEEP AN EYE ON OUR CUSTOMIZED CAMPAIGN TRAILER HITTING SWEDISH ROADS DURING THE CAMPAIGN PERIOD TO DELIVER THE BOXES IN A NEW WAY TO OUR RETAIL PARTNERS.